Hokkaido Inu were one of the many memes that rode the coattails of Dogecoin’s success. Peaking at a mouth-watering $800 million in market cap, it was since abandoned by the founders and crashed down 99%.

Today, however, it’s reinventing itself as a DeFi player “powered by memes”. Whatever you think about memes, they are definitely interesting. There is a dark side, of course, with innocent retail investors sometimes used as exit liquidity in what amounts to a pump-and-dump scheme by the creators. There is the entire issue of regulation – what should be allowed?

But there are intriguing network effects, too, as a community of thousands – nay, millions – is worth a lot, no matter what way you swing it. So, how does one convert this community and this branding into a legitimate business? That is what HOKK Finance, hoping to rise out of the ashes of the Hokkaido Inu meme coin, is trying to answer.

Mark Basa has been in crypto since 2011, working on a whole host of different projects and areas. He has meandered around the space and today one of his focuses is HOKK, where he works as the Director following joining the project after originally being just another buyer.  

I sat down with Mark on the latest episode of the CoinJournal podcast to discuss all things memes – the dark side, the scams, the euphoria, the network effects, regulation, why they are worth anything, and so much more.  

Full article can be seen on CoinJournal here -> https://coinjournal.net/news/podcast-can-memes-rebrand-and-provide-actual-utility/
HOKK Finance website -> hokk.finance